Large enterprises are increasingly moving their mission-critical computing off competitor platforms and onto solutions by Hewlett Packard Enterprise. This video is intended to convey the momentum of these migrations with a metaphorical approach to capture attention and deliver the many benefits of choosing HPE. The surfing metaphor created a unique and memorable experience. But it also allowed for key characteristics of speed and agility to be conveyed in a dynamic way. And it was fun!
Proof points were conveyed through a series of customer footage sequences resolving into powerful graphic factoids. While being unique, the video maintains a strict adherence to representing the client brand.