James Monroe Is Wired for Success

15 Nov 2015

When a leading New England manufacturer wanted to broaden their marketing efforts, they turned to Jupiter Productions. As one of their first forays into the world of video, James Monroe Wire and Cable Corporation selected Jupiter to produce a series of marketing videos for their company.

“They were looking to tell their story”, explained Producer/Director George Scontsas, “and to create an overall brand image for marketing efforts in the online and event arena.”

Jupiter responded with a stylized overview video that showcased the wide spectrum of industries that James Monroe serves as well as its state-of-the-art wire and cable manufacturing process. Jupiter captured each phase of manufacturing using a two-camera crew employing prime lenses. This approach allowed for a shallow depth of field to focus on the intricacies of the production of these multi-faceted cables.

An attract loop video was also produced, providing visual impact and music-only for trade-show environments. In both productions, Jupiter provided custom motion graphics and layering that included a 3D signature logo build. The videos were introduced to positive feedback at the North America Elevator Conference at the Boston Convention Center in September 2015.


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