When Hewlett Packard Enterprise wanted a video to introduce a newly branded server line, they turned to Jupiter Productions. Jupiter’s experience and reputation for shooting and producing high-quality work made that decision easy. The challenge? The product wasn’t shipping yet; there were no installations available anywhere in the world.
Jupiter responded with a solution that involved creating realistic 3D animations of the HPE Integrity Superdome X Server. “We were able to work with the actual product data they supplied,” explained Hugh Howarth, Jupiter’s Creative Director, “this allowed us to match existing product footage and intercut the sequences.” It also allowed complete control over lighting and camera effects. Additional 3D shots were used to show the modular architecture and explain different configurations.
Jupiter collaborated with our client to produce a compelling script that described the features and benefits of the server. Professional narration, an original music score, and high-impact visuals of business environments around the world combined to create a powerful product video. It has been very well received and HPE is currently using the video in a variety of tradeshow, sales and online applications.